The Employers-of-CHOICE service
The Employers-of-CHOICE service is operated by The Training Foundation: visit the site to find out more.
Why do you want to be thought of as an 'employer of choice'? Because you know that if your people genuinely choose to work for you, you will more easily attract and retain talented people, will experience low levels of attrition and sickness absence and will benefit from high levels of discretionary effort and performance. An engaged workforce is a major competitive advantage.
There is no agreed definition of an 'employer of choice'. It is often simply seen in terms of flexible working and work-life balance. Yet there is much more to generating employee engagement than that: hearts and minds have to be won.
Research into successful, long-lived organisations is clear. Lasting success is only possible if the organisational persona is strongly identified with basic human values. The current engagement crisis is an indicator that work is not generally satisfying those human values.